The crypto sponsor collapse that shocked F1
Cryptocurrency exchanges and NFTs hit F1 in a sponsorship wave in 2021 but, as MARK GALLAGHER explains, the tide seems to be on its way out
Twenty years ago Formula 1 suffered an exodus of giant telecoms sponsors. Companies which rode the internet wave were then wiped out when investor confidence dissolved in the face of mounting losses and appalling governance. The dot-com bubble had well and truly burst.
Nortel (Williams) and Lucent (Jordan) were two such organisations. The former’s value crashed from £186billion to £2bn in two years, the latter collapsed after an £86million ‘accounting error’ was followed by sales in one quarter being overstated to the tune of £482m.
Related video
The enormous job facing F1 for its Vegas gamble to pay off
The enormous job facing F1 for its Vegas gamble to pay off The enormous job facing F1 for its Vegas gamble to pay off
CFD: How a dynamic design tool has grown in F1 importance
CFD: How a dynamic design tool has grown in F1 importance CFD: How a dynamic design tool has grown in F1 importance
How Ecclestone’s new F1 documentary defies expectations
How Ecclestone’s new F1 documentary defies expectations How Ecclestone’s new F1 documentary defies expectations
Why F1's new rules can't yet be ruled a total success
Why F1's new rules can't yet be ruled a total success Why F1's new rules can't yet be ruled a total success
How F1's comeback merchant can make a lasting impression at Haas
How F1's comeback merchant can make a lasting impression at Haas How F1's comeback merchant can make a lasting impression at Haas
The key factors behind F1’s Premier League-style managerial revolving door
The key factors behind F1’s Premier League-style managerial revolving door The key factors behind F1’s Premier League-style managerial revolving door
What we can expect from F1's most evenly-matched team-mates in 2023
What we can expect from F1's most evenly-matched team-mates in 2023 What we can expect from F1's most evenly-matched team-mates in 2023
Why F1's 'missing piece' won't play on his nationality for success
Why F1's 'missing piece' won't play on his nationality for success Why F1's 'missing piece' won't play on his nationality for success
Dunlop optimistic of improved 2023 despite loss of Mugen car
Dunlop optimistic of improved 2023 despite loss of Mugen car Dunlop optimistic of improved 2023 despite loss of Mugen car
BMW Bathurst drive for De Pasquale
BMW Bathurst drive for De Pasquale BMW Bathurst drive for De Pasquale
Ganassi team expects Armstrong, Sato to shine in shared ride
Ganassi team expects Armstrong, Sato to shine in shared ride Ganassi team expects Armstrong, Sato to shine in shared ride
Alex Bowman enters Truck races at COTA, North Wilkesboro
Alex Bowman enters Truck races at COTA, North Wilkesboro Alex Bowman enters Truck races at COTA, North Wilkesboro
Saudi Arabian Grand Prix Driver Ratings 2023
Saudi Arabian Grand Prix Driver Ratings 2023 Saudi Arabian Grand Prix Driver Ratings 2023
How Perez kept Verstappen’s Saudi Arabian GP surge at bay
How Perez kept Verstappen’s Saudi Arabian GP surge at bay How Perez kept Verstappen’s Saudi Arabian GP surge at bay
The enormous job facing F1 for its Vegas gamble to pay off
The enormous job facing F1 for its Vegas gamble to pay off The enormous job facing F1 for its Vegas gamble to pay off
Testing times for Vasseur, but the true challenge at Ferrari is about to come
Testing times for Vasseur, but the true challenge at Ferrari is about to come Testing times for Vasseur, but the true challenge at Ferrari is about to come
How the F1 driver expression saga continues to have a Lineker-like problem
How the F1 driver expression saga continues to have a Lineker-like problem How the F1 driver expression saga continues to have a Lineker-like problem
Why a Mercedes U-turn couldn't deny Sauber's F1 debut surprise
Why a Mercedes U-turn couldn't deny Sauber's F1 debut surprise Why a Mercedes U-turn couldn't deny Sauber's F1 debut surprise
Why Mercedes is fronting up to its F1 mistakes too much
Why Mercedes is fronting up to its F1 mistakes too much Why Mercedes is fronting up to its F1 mistakes too much
CFD: How a dynamic design tool has grown in F1 importance
CFD: How a dynamic design tool has grown in F1 importance CFD: How a dynamic design tool has grown in F1 importance
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.