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The signs F1 can't ignore in its post-pandemic transformation
Like so many industries, motorsport is currently caught in a crisis. But there are positive signs from the business world that Formula 1 must not ignore as critical talks over the championship's future continue
Formula 1 is caught in a cliche. A major crisis, which at the same time is providing opportunity.
Make no mistake, the coronavirus pandemic is a very serious threat to the championship – whether that's in terms of its modern nature or its very existence – and its tragic impact on so many people and our societies in general must not be downplayed when discussing comparatively trivial topics such as sport.
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