The "total shift" driving America's F1 interest surge
The sell out Miami Grand Prix is one of Formula 1’s most powerful success stories in recent years – before a single engine has fired up. BEN EDWARDS considers the reasons for F1’s US turnaround
Formula 1 in Miami is a big deal. It’s a lively, happening city with great vibes that I discovered for myself in the late 1990s while commentating on races from Homestead. F1 has managed to immerse itself into an even more central part of town and connect with an existing sports environment that provides a real gem. Add in the glamour and it’s an event that was a sell out before tickets were even printed.
Growth of interest in the United States was always going to be key for F1 owner Liberty Media when the company took over from Bernie Ecclestone in 2017, and it has clearly made rapid progress. There was record attendance at Circuit of The Americas in Austin last season and now a third American race – in Las Vegas – will join the calendar from 2023; the US market is becoming truly significant.
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