Williams extends sponsorship
Oris Increase Sponsorship Of At&T Williams
11 March 2011. Grove, UK. AT&T Williams is pleased to confirm that its long-term official watch partner, Oris, has extended and upgraded its sponsorship of the team ahead of the 2011 FIA Formula One World Championship.
Established in 1904, Swiss-based Oris designs and manufactures precision timepieces from dress watches to performance sports instruments. All Oris watches incorporate their hallmark red rotor as an integral element of the design mechanism.
Oris and Williams entered into partnership in 2003 and have subsequently enjoyed a mutually beneficial relationship which has led to four renewals over the past eight years. Today's announcement provides for greater branding opportunities for Oris across team inventory and assets. The Oris logo will maintain its position on the car's front wing endplates as well as on team uniform, while it will also now feature on the FW33's nose and have greater prominence on driver overalls, gloves and helmets. All new for 2011 will see the lollipop operator's firesuit branded with the Oris logo and their red rotor displayed on the lollipop itself.
On the upgraded agreement, Oris' Executive Chairman, Ulrich W. Herzog, commented, "The prestigious world of Formula One has proven to be the perfect platform to promote Oris. As a purely mechanical watch brand, we at Oris can fully identify ourselves with this competitive racing environment and the commitment to quality and success which drives the AT&T Williams team. They work hard to achieve results and this practical ethos reflects our own mission statement: real watches for real people."
Sir Frank Williams, Team Principal of AT&T Williams added, "It always gives me great pleasure when one of our existing partners renews their engagement with the team, and even more so when they decide to upgrade. It means we're delivering on their commitment and providing a return on their investment. Oris is one of our longest-standing partners and we are thrilled that they have extended their relationship with the team for a second time. We very much look forward to continuing our relationship with them in the season ahead and returning their support with success on the track."
-source: williams
Share Or Save This Story
New Williams movie premieres in London’s West End
Sutil joins Williams as reserve driver
Williams launch the FW37 at the first test in Jerez
Williams tipped for "huge step" forward at Azerbaijan GP with major upgrade
Carlos Sainz accuses Fernando Alonso of provoking a penalty "like always"
How Fernando Alonso scored ninth at Zandvoort - and how Alex Albon lost a similar payday
Max Verstappen takes just 14 laps to overtake 100 amateur karters in manic event
Hendrick to bring back iconic neon yellow car numbers for 2027
NASCAR changes wet-weather tire policy for Bristol to give teams more control
Max Verstappen beats the 100 in blistering time as it happened
F1 doesn't need to change its VSC rules despite Lando Norris' Spain loss
Why Lando Norris doesn’t buy George Russell’s driving style theory
How Kimi Antonelli is proving unbeatable, even when he's beaten
How Norris unfurled a surprising - and "unrepeatable" - Spanish GP pole lap
Subscribe and access Motorsport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
Top Comments