Axalta and Hendrick extend partnership through 2027

Axalta and Hendrick Motorsports have inked a lengthy new partnership extending through 2027.

Published: Feb 10, 2020, 10:46 PM

Copy link

Share on Facebook

Share on Viber

Add as a preferred source

William Byron, Hendrick Motorsports, Chevrolet Camaro Axalta 'Color of the Year'

Axalta will serve as the primary sponsor of William Byron and the No. 24 team for 14 races each year beginning in 2021.

"Our partnership with Hendrick Motorsports goes beyond signatures on paper. We consider the entire Hendrick organization part of our family and the foundation of our legacy in racing,” said Wade Robinson, managing director, global motorsports at Axalta. “Knowing that our companies will continue to collaborate well into future is a remarkable feat. We’re proud of the work and accomplishments that our companies have achieved together."

This relationship dates back to 1992 when Axalta (then DuPont) sponsored Jeff Gordon, who of course went on to have an immensely successful career with four championships and 93 wins.

“It’s difficult to put into words what Axalta has meant to our company,” said Rick Hendrick, owner of Hendrick Motorsports. “They took a chance on us nearly three decades ago, and it’s been an incredible relationship ever since. Axalta and the No. 24 team are synonymous, so it’s fitting to see that connection solidified for the next eight seasons. William is a tremendous talent who is going to do exciting things behind the wheel for a long, long time. We are truly fortunate to continue this great partnership far into the future.”

Axalta will sponsor Byron in 22 races this year, as well as three races for Alex Bowman and the No. 88 team. Byron is entering his third season as a full-time Cup Series driver and although he is still searching for his first win, he is coming off a year where he scored five top-fives with veteran crew chief Chad Knaus atop the pit box.

“My relationship with Axalta has been unreal,” Byron said. “They mean so much to Hendrick Motorsports and to our sport – from producing the all-time coolest and most recognizable paint schemes to everything they do off the track to make our sponsorship so successful. I feel very lucky to have this opportunity and to help continue the winning tradition of Axalta, Hendrick Motorsports and the No. 24 team.”

We want your opinion!

What would you like to see on Motorsport.com?

Take our 5 minute survey.

- The Motorsport.com Team

Read and post comments

Share Or Save This Story

Copy link

Share on Viber

Previous article Three takeaways from a wild first weekend at Daytona

Next article NAPA extends sponsorship of Hendrick driver Chase Elliott

Top Comments

There are no comments at the moment. Would you like to write one?

View More & Comment

Latest news

IndyCar 2026 season review: Dale Coyne Racing

IndyCar

Indy IndyCar 10 min

IndyCar 2026 season review: Dale Coyne Racing

Noah Gragson apologizes to Daniel Suarez for spinning him at Homestead

NASCAR Cup

NAS NASCAR Cup

Homestead-Miami

23 min

Noah Gragson apologizes to Daniel Suarez for spinning him at Homestead

Ex-DTM champion Guven fails to clear Formula E license hurdle: What is Porsche doing?

DTM

DTM DTM 28 min

Ex-DTM champion Guven fails to clear Formula E license hurdle: What is Porsche doing?

Ferrari explains tyre pressure mistake in Monza WEC

WEC

WEC WEC

Monza

32 min

Ferrari explains tyre pressure mistake in Monza WEC

Subscribe and access Motorsport.com with your ad-blocker.

From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.

You have 2 options:

Become a subscriber.
Disable your adblocker.

Subscribe now Already subscribed? Sign in here

Already disabled your adblocker?
Reload page

Manage Alerts