Hendrick Motorsports extends Larson contract through 2023

Kyle Larson will remain with Hendrick Motorsports for the foreseeable future in a new contract extension revealed Wednesday.

As part of the deal, HendrickCars.com will become the majority sponsor for Larson in 35 of the 36 points-paying races. They will also back Larson's dirt endeavors, becoming a primary sponsor in all non-NASCAR events he competes in.

Larson's current agreement expires at the conclusion of 2022, but this new contract extends his stay with HMS through the 2023 season.

“When we perform on the track on Sunday, we can feel the impact on Monday,” said Rick Hendrick, chairman and CEO of Hendrick Automotive Group and owner of Hendrick Motorsports. “With the chance to plan for the next two years, the program is only going to help Hendrick Automotive Group sell more cars, book more service appointments and ultimately do more business. It will also allow our company to recruit talented people and support our internal recognition and incentive programs. The more we followed the data, the easier the decision became. We are seeing clear results.”

HendrickCars.com has seen significant increases in website traffic thanks to Larson's success. 

Kyle Larson, Hendrick Motorsports, Chevrolet Camaro HendrickCars.com

Kyle Larson, Hendrick Motorsports, Chevrolet Camaro HendrickCars.com

Photo by: Matthew T. Thacker / NKP / Motorsport Images

The 28-year-old's return to NASCAR's top level has been impressive, winning four races this season (more than any other driver) including three in succession. He also won the All-Star Race at Texas Motor Speedway.

“The chance to extend my contract with Hendrick Motorsports and have such an awesome sponsor in HendrickCars.com are things I don’t take for granted,” said Larson. “I feel like I’m driving for the best team and the best sponsors in the sport. To know that our on-track performance is having positive business influence off the track is very important because I want to return the incredible support they’ve given me. Everyone at Hendrick Automotive Group has made me feel like part of their team, and it’s exciting to be able to represent a company that loves racing like I do. I feel like we’re just scratching the surface of what’s possible.”

 

shares
comments

Related video

Frustrated NASCAR drivers speak out over 'disconnect'

Penske confirms Keselowski NASCAR Cup exit, Cindric to drive No. 2 in 2022

The ex-F1 driver taking on NASCAR with a new team

The ex-F1 driver taking on NASCAR with a new team

Prime
Prime
NASCAR Cup
Bristol
James Newbold

Marques on taking on NASCAR The ex-F1 driver taking on NASCAR with a new team

The early benefits and challenges of NASCAR's Next Gen car

The early benefits and challenges of NASCAR's Next Gen car

Prime
Prime
NASCAR Cup
Daytona 500
Charles Bradley

Pros and cons of Next Gen Cup car The early benefits and challenges of NASCAR's Next Gen car

How Penske's rookie sensation opened NASCAR's new era in style

How Penske's rookie sensation opened NASCAR's new era in style

Prime
Prime
NASCAR Cup
Daytona 500
Charles Bradley

How Cindric won the Daytona 500 How Penske's rookie sensation opened NASCAR's new era in style

Six key themes to follow in the 2022 NASCAR Cup season

Six key themes to follow in the 2022 NASCAR Cup season

Prime
Prime
NASCAR Cup
Daytona 500

Six key themes to follow in 2022 Six key themes to follow in the 2022 NASCAR Cup season

How NASCAR had to learn a harsh lesson ahead of Next Gen arrival

How NASCAR had to learn a harsh lesson ahead of Next Gen arrival

Prime
Prime
NASCAR Cup
Daytona 500
Charles Bradley

How NASCAR had to learn harsh lesson How NASCAR had to learn a harsh lesson ahead of Next Gen arrival

How Larson took the long way round to NASCAR Cup glory

How Larson took the long way round to NASCAR Cup glory

Prime
Prime
NASCAR Cup
Phoenix II
Charles Bradley

Larson's long way round to Cup glory How Larson took the long way round to NASCAR Cup glory

How NASCAR is gearing up for its "biggest change" in 2022

How NASCAR is gearing up for its "biggest change" in 2022

Prime
Prime
NASCAR Cup
Charlotte October testing
Jim Utter

How NASCAR is preparing for 2022 car How NASCAR is gearing up for its "biggest change" in 2022

Why Bubba Wallace’s Talladega win is such a big moment for NASCAR

Why Bubba Wallace’s Talladega win is such a big moment for NASCAR

Prime
Prime
NASCAR Cup
Talladega II
Charles Bradley

Why Wallace’s win is huge for NASCAR Why Bubba Wallace’s Talladega win is such a big moment for NASCAR