Formula 1
Formula 1
R
Australian GP
12 Mar
-
15 Mar
Next event in
43 days
19 Mar
-
22 Mar
Next event in
50 days
02 Apr
-
05 Apr
Next event in
64 days
16 Apr
-
19 Apr
Next event in
78 days
30 Apr
-
03 May
Next event in
92 days
07 May
-
10 May
Next event in
99 days
21 May
-
24 May
Next event in
113 days
R
Azerbaijan GP
04 Jun
-
07 Jun
Next event in
127 days
11 Jun
-
14 Jun
Next event in
134 days
25 Jun
-
28 Jun
Next event in
148 days
02 Jul
-
05 Jul
Next event in
155 days
16 Jul
-
19 Jul
Next event in
169 days
R
Hungarian GP
30 Jul
-
02 Aug
Next event in
183 days
27 Aug
-
30 Aug
Next event in
211 days
03 Sep
-
06 Sep
Next event in
218 days
R
Singapore GP
17 Sep
-
20 Sep
Next event in
232 days
24 Sep
-
27 Sep
Next event in
239 days
08 Oct
-
11 Oct
Next event in
253 days
R
United States GP
22 Oct
-
25 Oct
Next event in
267 days
29 Oct
-
01 Nov
Next event in
274 days
R
Brazilian GP
12 Nov
-
15 Nov
Next event in
288 days
R
Abu Dhabi GP
26 Nov
-
29 Nov
Next event in
302 days

Mercedes accounts reveal cost of 2018 F1 title

shares
comments
Mercedes accounts reveal cost of 2018 F1 title
By:
Oct 2, 2019, 12:49 PM

The Mercedes Formula 1 team earned and spent almost the same amount in 2018 as it did in the previous season, newly-released accounts have revealed.

The team's income from F1 prize money, sponsorship and parent company Daimler AG, rose from £337.2m in 2017 to £338.4m last year.

Expenditure increased from £309.7m to £311.4m, resulting in a post-tax profit of £13.3m.

Income and expenditure had previously made a significant jump from 2016 to 2017, with the latter figures reflecting the R&D costs associated with the major F1 rules changes introduced that season.

The fact that its expenditure essentially stayed the same in 2018 suggests that Mercedes opted to maintain that level of investment in a period of relatively stable rules.

Read Also:

However there is no outward sign yet of the team addressing the cost cap that is coming in 2021, and which will force the big three teams to trim spending and inevitably head counts.

Indeed over the past three seasons average staff numbers have risen from 849 in 2016 to 912 in 2017 and to 968 in 2018, with 38 added last year in design, manufacturing and engineering, and 19 in administration. That contributed to the 2018 wage bill increasing by £6.5m from £87.2m to £93.7m.

The marketing revenue contribution of Daimler AG to the team's budget is listed as £64.3m, around £4m more than the previous year.

However, £25.3m is returned by the team – reflecting the leasing cost of the power units supplied by sister company HPP. That leaves a net Daimler contribution of less than £40m.

As last year that number suggests that Mercedes gets a big bang for its buck, given that it enjoyed a 24% share of F1's TV coverage in 2018, which represents an AER (Advertising Value Equivalent) of $3.7bn for its commercial partners.

In emphasising the value of the F1 programme the team says: "In parallel to the team's success in recent seasons, the Mercedes-Benz brand has grown in value from $31.9bn in 2013 to $48.6bn in 2018 (as measured by Interbrand), with F1 making an important contribution to the brand's status as the eighth most valuable in the world."

Next article
Verstappen explains why Red Bull couldn't carry Friday form

Previous article

Verstappen explains why Red Bull couldn't carry Friday form

Next article

Multi 21 revisited - and what Webber thinks of it now

Multi 21 revisited - and what Webber thinks of it now
Load comments

About this article

Series Formula 1
Teams Mercedes Shop Now
Author Adam Cooper